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Ghada Salah Gomaa
Business Etiquette and Protocol Consultant
Middle East
Protocol & Etiquette Academic Centre of Excellency-Middle East-PEACE
Ghada Salah Gomaa; first and sole business etiquette
and protocol consultant-Middle East; is the founder of the first and
only Academic Center of Excellency; for the protocol and etiquette in
the Middle East; “PROTOCOL & ETIQUETTE ACADEMIC CENTRE OF
EXCELLENCY-Middle East-PEACE” in April 2003.
Ms. Ghada Salah Gomaa is a Business Etiquette and Protocol Consultant
who was working with the American Chamber of Commerce in Cairo and the
American University in Cairo.
In 1998, Ghada was certified by the “At Ease Incorporation”, an
international institute specializing in Business Etiquette and
Protocol, and is the first and only licensed Business Etiquette and
Protocol Consultant in the Middle East.
In 2000 Ms. Gomaa went to San Francisco in the United Stated of America
for an updating in the Asian Etiquette Certification Program. Ghada
also holds a degree in English Drama from Ain Shams University in the
year 1983.
Ms. Gomaa joined the African Youth Program in Japan in the year 1994.
The African Youth Program was coordinated by the JICA “Japanese
International Cooperation Agency” to study Pyiets’ Theories in teaching
and training adults.
Ms Gomaa achieved a degree of “Honorable Doctorate”, in 2001 from
“AtEase Incorporation-Ohio-USA” at San Francisco, upon a research on
applying the 2222 Etiquette Global Rules, on 2222 Quran Verses, to
prove that origin of Etiquette is Islam.
In June 2004 Ghada graduated 32 diplomats from the Ministry of Foreign
Affairs, at Kuwait, after delivering 160 hours of Protocol Training,
and covering only 30 cultures from 150 global cultures.
In March 2006 Ghada Graduated another 35 diplomats from the Ministry of
Foreign Affairs, at Kuwait, after delivering 160 hours of Protocol and
Business Etiquette Training, covering 60 global cultures, how to deal
with hot sticky political situation, as well as political professional
correspondence, and media presentation.
Since her certification, Ghada has consulted and offered training
workshops to several large multinational and joint venture companies in
Egypt such as The Ramses Hilton, Nile Hilton, Nestle, the American
University in Cairo, Conrad International Hotel, MobiNil, Cairo Barclays
Bank, Egyptian American Bank; their branches of Cairo, Alexandria,
Sharm El Sheikh and Luxor, Egyptian British Bank, The Arab Bank, The
United Bank, National Societe Generale Bank/NSGB,American Chamber of
Commerce in Egypt. Spacetel in Yemen, a telecommunication company and
Sabafon, another telecommunication at Yemen,
Sana’a; as well as SpacetelSyria. Procter and Gamble in Cairo, Protech
Nokia, customer service staff, Arab International Insurance Company,
Business Etiquette programs prepared by the PSDP. This is beside the
Protocol and Business Etiquette trainings which were delivered to
Junior Diplomats of the Ministry of Foreign Affair of Kuwait.
In July 2006 Ghada launched the opening of “ areeba-Afghanistan” a
telecommunication company at Kabul.
In August and September 2006 Ghada covered 150 cultures, through a
protocol sessions, to Movenpick chain in the Middle East, as Gouna,
Qusar, Aqaba, Petra, Dead Sea and Jordan.
January 2006, Ghada delivered a business etiquette training to British
Council-Customer Care staff, for the three branches, at Egypt, Cairo/Agoza,
Alexandria and Heliopolis.
BNP is counted a client to Ghada’s client list since July and August
2006, where “Fine Touch of Business Etiquette” a business etiquette
training delivered to juniors of BNP.
Since October 2005 till now (October 2006) Ghada delivered TV weekly
program through ESC (Egypt Fadaeya Channel) every Saturday, as well as
the Nile TV (Our Hour) every Monday, and a daily program on Channel 2.
Ghada delivered a number of Social Etiquette Seminars in the year 2005
and 2006 such as; “ Fine Tune your Attitude”, “ Ten Tunes to Play Life
Melody” , “ Tune Stress in a Life Melody” , “ Ms/Mr. Manners” etc.
Other carnivals and fairs, are conducted by Dr. Ghada Gomaa, in the year
2005 and 2006 with her consultants Team of PEACE Academy such as; “
Business Etiquette Passage to Customer Loyalty” , “ Eagle of Management
in a Free Market Horizon” and “ King of Sales in a Risky Kingdom”
“ Business Etiquette in Brief” a three hours session, is conducted by
Dr. Ghada Gomaa, to the BEBA members, and the guest of honor was Sir
and Lady Plumbly (British Ambassador in Egypt, at the Nile Hilton in
November 2004.
Ghada delivered a business career diplomas to American University Staff
in 2005 and 2006 and another contract, for the new Academic year is
signed with the American University in Cairo for the year 2006 till
June 2007, with Ms Amira Khattab, the training manager of the American
University in Cairo.
Ghada has expertise in a range of business etiquette topics and offers
training program such as: Etiquette for A to Z Professionalism,
Business Etiquette is a Passage for Customer Loyalty, Eagle of
Management in a Free Market Horizon, A to Z Customer Care for
Excellency, Business Etiquette of Professional Conversationalist,
Business Etiquette of Professional Correspondence, Etiquette of
Professional Secretaries, Etiquette of First Impressions, Etiquette of
Intercultural Communication, Protocol as a Managerial Tool, Etiquette
of Customer Interactions, Etiquette of Customer Care for Loyalty,
Etiquette of Customer Service, Business Etiquette of Training Managers
to Train, Etiquette of Professional Correspondence, Etiquette of
Professional Communication, Etiquette of serving clients through
writing, Etiquette of grooming and hygiene and business Etiquette in
brief, Business Etiquette of Time Office Management, Business Etiquette
of Professional Leadership Skills/ Sheepherding vs. Shepherding, as
well as Business Etiquette of Professional Communication & Presentation
Skills.
Ghada delivered and is still delivering, Social Etiquette Public
seminars every five weeks, for four hours (Social Etiquette is
Behavioral Science). Seminars examples are; “Fine Tune your Attitude”,
“Ten Tunes to Play Life”, at Intercontinental Pyramids Park, Omm Kalthom
Ball Room. These Social Etiquette Seminars, are held as a participation
from Dr. Gomaa, in social reformation through better the attitude of
the Egyptian and Arab manpower.
Ghada also established in the “Protocol & Etiquette Academic Centre of
Excellency-Middle East-Middle East-PEACE” different schools of
training; such as Marketing School of Excellency, Management School of
Excellency, Professional Secretaries School of Excellency, Leadership
School of Excellency, Sales School of Excellency etc. Different training
programs are delivered in these schools by 150 different specialist and
professional consultant.
This is beside the Business Development Consultation in the Marketing,
Human Resources and the Project Management; consulted by the most
specialists in the business market, and the most unique consultants in
each of these domains.
Ghada also was writing a daily article for El Gomhoria Newspaper on
Social Etiquette, a weekly article for Horyatty, different articles for
Novertis (pharmaceutical magazine, on business etiquette, a monthly
article for “Life”, prepares and presents an on-going television
program for Nile Sat TV, Channel 3, weekly program at Channel 2, ART,
and ESC channel that covers social and business etiquette issues. She
was also interviewed on the Orbit and Good Evening Egypt and Good
Morning Egypt. Ghada writes a monthly article in 1000 “Words in
Pictures” and “Egypt Insight” on Business Etiquette.
Ghada had a weekly program at Channel 2addressing youth and fresh
graduates, and junior businessmen (entrepreneurship) to passé the
message of wearing professional mask in the global and local business
market.
Every Friday, since the year 2003 till May 2005 and weekly, every
Saturday on El Fadaeya El Mesreya at 1:15 p.m. till 2:00, addressing
Arab Families, in different social concepts
Ms. Gomaa succeeded to implement Business Etiquette as a main subject in
“Sadat Academy”, in the Canadian Program starting from September 2001
for forth year students.
Ghada is usually invited as a guest of honor, and as an example BEBA
Reception for honoring Sir and Lady Plumbly; Minister of UK in Egypt,
it was at the Hilton, also on Women’s day, March 2005, she was the
guest of honor to the celebration held by Top Management of Barclays
Bank. Also Enppi top management hosted Dr. Ghada Gomaa, as a guest of
honor, and delivered a seminar introducing the etiquette as a new and
essential subject in the training field and important to all
professionals; it was in August 2004. Rotary and Rotaract also used to
invite Dr. Gomaa as a guest of honor since the year 1998.
BUSINESS ETIQUETTE AND PROTOCOL
Business etiquette and protocol is now important in the workplace as all
are after professionalism in this era of globalization. Either to leave
a positive first impression and to grab up the business or to lose it
for good. This would be done if business global rules are followed
scientifically. In business etiquette and protocol workshops you learn
the do’s and taboos of actions, words and appearance with bosses,
colleagues, clients and yourself. The participants will easily reflect
a positive image of the company.
Example of the Business Etiquette Training Program
1. Business Etiquette is a Passage for Excellency
2. Business Etiquette is a Passage for Customer Loyalty
3. Business Etiquette of Professional Conversationalist
4. Eagle of Management in a Free Market Horizon
5. How to Swim with Marketing Sharks
6. King of Sales in a Risky Kingdom
7. Business Etiquette Of Professional Customer Interaction
8. Business Etiquette Of Giving Good Service
9. Business Etiquette Of Dealing With Difficult Customers
10. Business Etiquette of Professional Marketing Skills
11. Business Etiquette of Professional Selling Skills
12. Business Etiquette of Professional Marketing Strategy
13. Business Etiquette of Professional Marketing Creative Advertising
14. Etiquette Of Grooming And Hygiene
15. Telephone Etiquette/ how to be phonogenic on Phone
16. Sheepherding vs. Shepherding/Fundamentals of Professional
Leadership
17. Business Etiquette of Professional Communicational & Interaction
Skills
18. Business Etiquette of Professional Selling Negotiation Skills
19. Business Etiquette of Professional Integrated Marketing Plan
20. Business Etiquette of Professional Questioning Techniques in
Selling
21. Office Etiquette And Protocol
22. Business Etiquette In Brief
23. Business Etiquette Of Intercultural Communication
24. Business Etiquette Of Handling Stress
25. Business Etiquette Of Professional Secretarial Skills
26. Business Etiquette Of Dealing With People You Cannot Stand
27. Business Etiquette Of Dealing With Difficult Bosses, Colleague And
Subordinates
28. Etiquette Of Conversation And First Impression
29. Etiquette Of Serving Clients Through Writing
30. Etiquette Of Dealing With Disabled
31. Business Etiquette Of Customer Service And Parts Of Tens
Client list/1998-2008
Middle East
• Spacetel Yemen (Telecommunication Company)
• SabaFon (Telecommunicaion Company)
• Spacetel Syria (Telecommunication Company)
• Syria Airlines
• Junior Diplomats at the Ministry of Foreign Affairs at Kuwait
(2004-2006)
• Movenpick Aqaba
• Movenpick Petra
• Movenpick Dead Sea
• Movenpick Dubai
• MTN-Sudan
• Areeba-Afghanistan
• Dal-Group Sudan
• Kuwait Fundraising of the Middle East • British Council - Jordan
Egypt - Tailored Programs:
• American University in Cairo
• American Chamber of Commerce in Cairo
• Conrad Hotel-Cairo
• Semiramis Intercontinental-Cairo
• Nestle
• Egyptian American Bank
• Barclays Bank
• Egyptian British Bank
• Arab Bank
• United Bank
• Ramses Hilton
• Nile Hilton
• Procter and Gamble
• Protech-Nokia
• MobiNil
• Elegant Voyage-Agent Company of Tourism
• Berlitz
• Arab International Insurance Company/Allianz
• Metro market staff
• Shell of Egypt
• Central Bank of Egypt – Egyptian Banking Institute – EBI
• MIBank (Egypt)
• National Societe Generale Bank/NSGB
• EGB/Egyptian Gulf Bank
• Enppi (Seminar)
• Hyatt Regency
• EGB (Egyptian Gulf Bank)
• Central Bank of Egypt
• Misr Bank
• National Bank of Oman
• Cairo Bank
• British Council in Egypt (Cairo-Heliopolis-Alexandria)
• Movenpick Heliopolis
• Movenpick Gouna
• Movenpick Qusar
• Orascom Hotels and Development
• Orascom Constructions Industries
• Piraeus Bank
• BNP (Paribas Le Caire)
• Mohamed Junior Beauty Centre Company
• Abercrombie and Kent Egypt
• Audi bank • Dar El Fouad Hospital •
Raya Holding • Credit Agricole Egypt •
Orbit • Emaar Misr • Amer Group
• Ultimate Business Solutions (UBS)
Egypt – Public Programs
• In the American University in Cairo (AUC)
• In the American Chamber of Commerce in Egypt (AmCham)
• Participants in the public programs:
1. PGESCo
2. BP (British Petroleum)
3. Thomas Cook
4. Alico
5. Lecico
6. Ghazala Hotel
7. Youssef Allam & Co.
8. Pricewaterhousecooper
9. LINKdotNET
10. Basma Hotel
11. Movenpick-Resort
12. Volvo
13. BMW
14. Oriental Weavers
15. International Gas Petroleum
16. American Express Cards
17. Arab Misr Insurance Group
18. Bahgat Group
19. Fujitsu Services – Egypt
20. House of Donuts
21. Raya Telecom
22. Toyota Egypt
23. City Group 24. Nile Hilton
25. Ragab Sons |
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